What does a marketing consultant actually do for an SME?
A marketing consultant helps small and medium-sized businesses build a clear, structured plan to generate awareness, leads and revenue. For SMEs without an in-house marketing team, this typically includes clarifying your positioning and messaging, defining your ideal customer profile, building a practical marketing strategy, creating campaign plans, improving lead generation, and supporting implementation and measurement. At WrightWay Marketing, the focus is always on practical strategy that can actually be delivered — not theoretical plans that sit in a drawer.
Do I need a marketing agency or a marketing consultant?
It depends on your stage of growth. A marketing agency is often best suited to larger businesses with established budgets and defined briefs. A marketing consultant is usually more suitable if you do not yet have a marketing team, you need strategic direction first, you want senior-level thinking without full agency overhead, and you need flexibility and hands-on support. WrightWay Marketing works with SMEs who need clarity, structure and momentum without unnecessary complexity.
When should a small business hire marketing support?
Most SMEs seek marketing support when growth has plateaued, lead flow is inconsistent, marketing feels reactive rather than strategic, internal teams are stretched, or there is no clear brand positioning. If your business relies heavily on referrals alone, or activity feels ad hoc, that is often the right time to bring in structured support.
What is B2B marketing strategy?
B2B marketing strategy is a structured plan that defines how your business attracts, converts and retains other businesses as customers. It typically includes market analysis, ideal customer profiling, competitive positioning, messaging framework, channel strategy, campaign roadmap and measurement with defined KPIs. A strong B2B strategy ensures marketing activity aligns with commercial objectives rather than simply generating activity.
How much does a marketing consultant cost in the UK?
Marketing consultant costs in the UK typically range from £400 to £1,200 per day depending on experience, scope and project complexity. For SMEs, costs usually fall into three categories: one-off strategy projects, monthly retainers, or ongoing implementation support. At WrightWay Marketing, pricing is based on scope and outcomes rather than arbitrary day rates, with each engagement tailored to the business objectives.
What is included in a marketing strategy project?
A typical strategy project includes discovery and business audit, market and competitor analysis, ideal customer definition, brand positioning and messaging framework, channel prioritisation, a 6–12 month action roadmap, and a measurement framework. The output is a clear, practical plan that can be executed immediately.
Do you only provide strategy, or can you implement campaigns as well?
Both. Some clients engage WrightWay Marketing purely for strategy and planning. Others require ongoing implementation support, including LinkedIn content strategy, email marketing, campaign planning, brand messaging development and marketing coordination. The level of involvement is tailored to the business.
Why is my marketing not generating consistent leads?
Common reasons include no defined ideal customer, weak or unclear positioning, over-reliance on one channel, inconsistent messaging, and lack of measurable objectives. Lead generation improves when marketing becomes structured, consistent and aligned with commercial goals.
How do SMEs build brand awareness without a large budget?
Brand awareness does not require national advertising budgets. For SMEs, effective brand building often includes clear and differentiated positioning, consistent LinkedIn presence, targeted email campaigns, strategic partnerships and high-quality content addressing real customer problems. Consistency is usually more important than scale.
How do you measure marketing ROI in a small business?
Marketing ROI can be measured through lead volume and quality, conversion rates, customer acquisition cost, revenue generated from campaigns, branded search volume growth and direct traffic trends. For SMEs, the key is defining measurable objectives before activity begins.
In-house marketing vs outsourced marketing: which is better?
In-house marketing can provide daily availability and deep business immersion. Outsourced marketing provides senior-level expertise, flexibility, lower overheads and broader cross-industry experience. Many SMEs benefit from outsourced strategic leadership before building an internal team.
What happens when we start working together?
The process typically follows five stages: initial discovery call, business and marketing audit, strategy development, implementation planning, and ongoing optimisation and measurement. Every project begins with clarity around commercial objectives.
Do you work with businesses outside the UK?
Yes. While based in the UK, support can be delivered remotely. However, the primary focus is on UK-based SMEs.
Is WrightWay Marketing right for my business?
WrightWay Marketing is best suited to businesses that want structured, strategic marketing, value clarity and commercial focus, are serious about sustainable growth, and need senior marketing thinking without full agency overhead. If your goal is to move from reactive marketing to deliberate, measurable growth, the approach is likely to be a strong fit.
Still have questions?
If you would like to discuss your business and explore whether strategic marketing support could accelerate growth, you can book a consultation. Clarity is the first step towards consistent, measurable marketing performance. Contact Us.
